The fashion house of Escada which later led to Escada perfume, such as Escada Taj Sunset, was named for an Irish thoroughbred racehorse, and is located in Munich. Wolfgang Ley and Margaretha, a famous Swedish model, met on a skiing trip. Margaretha was the inspirational force for the fashion house they opened in 1976, while Wolfgang was the entrepreneur and CEO.
As chief designer, Margaretha believed it was important to have strong market appeal as well as creativity to succeed. Superior clothing was created for the professionals who wanted style and quality without being denied due to price. Unique combinations of patterns, color and designs brought a substantial customer base to Escada’s doorsteps.
Swiftly moving towards international recognition and sales, Escada went public in 1986. Escada perfume for both women and men launched in 1990, featuring incredible scents and successfully representing the image of the company. Margarethe died unexpectedly in 1992 at age 56. Wolfgang brought in other designers, launching the Escada Sport label in 1994. Accessories included shoes and bags and such companies as Procter and Gamble collaborated with Escada for the fresh look.
In July 2008, Dr. Bruno Salzer had become the acting CEO, in charge of marketing, sales and design. Thirteen months later, Escada filed bankruptcy and was purchased by Megha Mittal, a steel heiress. Salzer remains CEO and is also anticipating Escada’s revival. The flagship Munich store re-launched in October 2010 and the goal is to do the same with many of its international locations during 2011.
When perfumes such as Escada Taj Sunset were introduced in 1990, it had been touted as being a perfume line for working professionals with a bit of money to shell out. The scents, referred to as luxury designer perfumes, blend floral and oriental spices. There are several fragrances for males and females. A few of the more cherished women’s scents include Escada Moon Sparkle, ideal for casual use or daytime wear. Introduced in 2007, the fresh, fruity scent includes top notes of strawberry and black currant, middle notes of jasmine and freesia, along with a subtle base with musk, raspberry, amber and sandalwood.
Launched in 2006, Escada Pacific Paradise is really a fruity-floral scent with lime and golden berry, a heart of banana blossom including a wood musk base using a note of Hawaiian sea salt. Sunset Heat followed it in 2007, sounding just like a luxurious cocktail using the combination which includes lemon, mango sorbet, papaya and pineapple, sandalwood and hibiscus. A very beautiful but refreshing scent, Sunset Heat instantly won approval with customers. Other scents include Ibiza Hippie Perfume, an outrageous and crazy chic scent with energy and Tropical Punch Perfume, celebrating summer with exotic flavors and bright colors. Escada Magnetism perfume, launched in 2003, celebrated green featuring its composition of fresh leaves, fruits and also a hint of patchouli and musk. Another 2003 release, Island Kiss, blended tropical fruits and flowers using a touch of musk. Appropriate for daytime use, Island Kiss lasts all day long.
Escada perfumes such as Escada Taj Sunset are highly successful due to the usage of incredible ingredients and careful preparation of the fragrance. There aren’t any shortcuts or shortchanges in the quality, creating a customer base which will be as durable as the fragrance line continues.
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